Arena Group designed and installed its I-Novation temporary venue system as a pop-up cinema venue in London’s Victoria Embankment Gardens, forming part of the 60th anniversary BFI’s London Film Festival celebrations, 5-16th October.
People Creative’s Tim Elliott was the project director on behalf of the BFI, with Arena Group’s expertise called upon to support the design process, then complete the logistically challenging installation, particularly mindful of their duty of care working in the busy, environmentally sensitive Embankment Gardens.
Arena Structures project manager, Phil Bish, leading his first solo project, delivered Arena’s temporary I-Novation structure spanning 25m x 35m, built on 10m legs, with 40mm solid walls and externally wrapped with BFI branding. The structure was internally fitted out to the highest of standards with fully carpeted surfaces, wall linings, black wool serge drapes for venue sound proofing, steps and ramps for accessibility and connecting doors between the auditorium and the adjoining box office and VIP hospitality area.
In addition to the main cinema, a 5m x 25m red carpeted press walkway ran along the front of the venue, with a 5m x 10m covered VIP media reception structure leading to the box office and hospitality area, which as built using a 15m x 20m Arcus structure.
Arena Seating also supplied cinema-style 789 tiered Diplomat seats, with Dave Withey project managing the tiered configuration, with central and rear stairs for easy audience access and incorporating the rear projection room. To create a luxury visitor experience s a reinforced sub structure gave a feeling of permanence, while the seats featured special additions, such cinema style drinks holders and shared padded arm rests to offer guests the epitome of upholstered seating comfort.
Throughout the 11 day Film Festival, a total of 144 short films, 193 fiction and 52 documentary features were screened, including 18 world premiers, 8 international premiers and 39 European premieres.
Watch the BFI and People Creative’s installation timelapse HERE.