Arena Group created a tennis showdown when London’s Earls Court hosted World Tennis Day presented by Financial Times for the first time Arena Group project managed the entire event overlay, including all elements of the production for client StarGames. World Tennis Day events also took place in New York and Hong Kong, promoting participation among tennis players around the globe.
The court was laid onto a raised Arena Deck platform engineered in-line with the technical requirements to create a perfect playing surface. Surrounding the players, 5,000 Arena grandstand seats were installed offering optimum sightlines for the fans.
Bespoke courtside pods were created to host the sponsors and their guests, while more VIPs watched in comfort and style from 500 upholstered seats, with the regular seats behind in the final tier. Camera platforms and a media studio were installed to allow Eurosport to capture a live broadcast of the event.
Arena Group created a hospitality area adjacent to the court with a stunning interior fit out designed in-line with the brand aspirations of the sponsors including the Financial Times. Sister company Spaceworks Furniture Hire supplied the furniture in the luxuriously appointed area, which featured a presentation stage, up-lit Lanson Champagne and Maserati features, with colourful catering stations.