Following the announcement that the UK economy has seen a £9.9bn trade and investment boost one year on from London 2012, Arena Group was invited to meet the Prime Minster to discuss how the Games set Arena Group onto a path for global success, July 2013.
The UK Trade and Investment (UKTI)’s ‘London 2012 – Delivering the Economic Legacy’ report suggests that London 2012 has generated £9.9bn of economic benefits. These figures include £120m of contracts already won by UK companies for Brazil 2014 World Cup and Rio 2016, plus more than 60 contracts for Sochi 2014 Winter Olympics and 2018 Russia World Cup.
During a special meeting organised by UKTI at the Queen Elizabeth Olympic Park, Grahame Muir, MD Arena Group UK, joined representatives from Mace, Populous, and Arup to discuss the Arena Group’s success with Prime Minister David Cameron, Mayor of London Boris Johnson and Lord Sebastian Coe.
Grahame Muir said: “It was an honour to be invited to meet the Prime Minister among the other very high-profile companies and it is recognition that we are on the way to achieve what we set out to do when we first began the bidding process.”
In early 2012 – ahead of the London 2012 Olympic Games – Arena Group secured a £16.5m investment from MML Capital and Sports Investment Partners (SIP). The company invested in proprietary equipment which was used across nine Olympic venues, including the 15,000 capacity temporary demountable Beach Volleyball Stadium on Horse Guards Parade.
Since then, Arena Group has undergone exceptional strategic growth, with recent acquisitions both in the Middle East and Asia, as well as the $40m revenue US structures company Karl’s Event Services (its first US base). All of this was the result of a strategic planning process developed with investors having won the initial London 2012 contracts.
Grahame added: “The legacy of our work at the Games has placed the Group in a strong position to secure new global contracts. We have distinguished ourselves not only for an innovative product range, but also for our reputable project management skills, something which is a highly exportable offering.
“Using London 2012 as a case study and building on our existing track record for delivering high-profile sporting events we’ve gone on to secure contracts at Sochi Winter Olympics and the World Cup in Brazil – including the recently completed 5,000 seats into the Bahia stadium. We’re in talks with other organising committees, all of whom approached us as a result of our Olympic work.”
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