CEO Arena Middle East & Asia
Paul Berger is the CEO of Arena’s fast-growing Middle East and Asia division and has been with the company for eight years.
Reporting to Greg Lawless, Paul is responsible for Arena’s operations in the Middle East and Asia from the group’s Dubai HQ to the Malaysian hub overseeing South East Asia and the Hong Kong office which covers North Asia. Paul also sits on the Arena Group executive board.
His most recent projects include the Abu Dhabi HSBC Golf Championship, the Dubai Tour and the Abu Dhabi Formula 1.
Paul’s career highlights at Arena include watching the Middle East and Asia division almost trebling in size to become the fastest growing in the group. Part of this growth included the purchase of Asia Tents and Ironmonger Marquees in Hong Kong. He says winning the contracts for the President’s Cup in Korea and the Formula 1 in Abu Dhabi were particularly satisfying.
Paul brings a lengthy history of working in events to the Arena Group and knows the Middle East very well having moved to Dubai in 1993 with BBDO (part of OMNICOM Group), working as an account director for global brands such as Pepsi, Emirates and General Motors.
Four years after moving to Dubai Paul established the first leisure karting business in the UAE, running multiple indoor and outdoor tracks. Following this he created the Dubai Autodrome project, building the first racing circuit in the UAE.
In 2004 Paul set up his own sports marketing business, focusing on F1 and other motor sports. In 2008 he became a director of Harlequin Marquees, becoming the CEO and a shareholder a year later.