Arena is celebrating its long-standing 20-year long relationship with Cancer Research UK (CRUK). Together, Arena and Cancer Research UK have successfully delivered over 4,000 mass participation fundraising events across the UK.
One of the largest fundraising organisations in the world, Cancer Research UK raises money for life-saving research, supporting the work of over 4,000 scientists, doctors and nurses, through multiple channels including donations, charity shops, and mass participation events. Cancer Research UK is at the heart of progress that has seen survival in the UK double in the last forty years.
Arena provides a bespoke, hands-on service for the charity’s mass participation events, such as Race for Life and Pretty Muddy events, taking care of almost every stage from beginning to end. From presenting new obstacle course ideas each year to supplying all of the stages, gantries, banners, obstacles and even the mud, which is perfected to the right consistency, Arena provides a full turnkey service for Cancer Research UK.
Steve Shaw, head of mass participation at Arena UK & Europe said: “We pride ourselves in being able to provide a full managed solution for CRUK and their events, and we are always looking for ways to improve the event experience for participants. Sustainability is also a key issue for us, this month we trialed a new Drinking Water tank at a Pretty Muddy event in Oxford. We designed and manufactured a bespoke 650 litre water tank with four taps that encouraged participants to fill their own sports bottles station to try and eliminate single use plastic bottles at their events.”
Adam Lockton, equipment and suppliers’ manager at Cancer Research UK said: “Arena have played a hugely important role in the logistical delivery of our Race for Life and Pretty Muddy events over the last 20 years. Their knowledge and creativity has helped us develop and expand our event series across numerous different aspects of delivery, from infrastructure, to obstacles, to water, they have been at the heart of our development.”
Arena’s mass participation and fencing and barriers department is currently its fastest-growing division. Clients include the British Heart Foundation, Limelight Sports, City Councils, and Premier League Football Clubs, to name a few. The new season of Cancer Research UK events returned in September with multiple opportunities to help raise funds to beat cancer.