Arena today launches an iconic new look as part of its continued journey to become a global leader for large scale temporary infrastructure & integrated event solutions.
The company has unveiled a comprehensive brand refresh, including a modernized logo, redesigned website and a refreshed tone of voice, that better reflects its core values and aspirations.
The global re-brand was launched this morning at Arena’s 19 locations across the Americas, Middle East and Asia, and UK and Europe.
Georgina Rawlings, Group Director of Communications & Marketing at Arena, said:
“This significant transformation reflects our evolution as a company and embodies our new vision, mission and organisational values.
“Since our inception, Arena has been a leader in the supply of temporary environments. We’ve built a strong reputation for quality and innovation and have earned the trust of valued clients around the globe. However, we’re not content with simply resting on our laurels. We’re constantly striving to reach new heights and redefine what’s possible.
“Our new brand identity is more than just a visual change. It’s a tangible expression of our commitment to innovation, excellence, and exceeding client expectations. We believe it better reflects the dynamic, forward-thinking company we are today.”
Arena is a vertically integrated global supplier of temporary architecture and infrastructure delivering market-leading products and services across a variety of sectors. We deliver some of the world’s most iconic sporting and cultural events, including F1, PGA Golf, The Ryder Cup and Olympic and Commonwealth Games.