Arena Americas’ brand activation expertise helped bring the Bud Light brand to life at the Sprint NBA All-Star pre-game concert in New Orleans.

The team installed a fully branded 30m clearspan Arcum structure for the Bud Light District fan zone. The curved roof, double deck structure featured a glass fronted balcony running the width of the structure with two external staircases and a large decking area at the front.

As part of the pre-game events surrounding the NBA All-Star Game at the smoothie King Centre, the concert saw performances from stars including Jason Derulo, Aloe Blacc and Grammy-nominated recording artist Mack Wilds. The concert capped off a week of Sprint All-Star activities in New Orleans ahead of the Sprint NBA All-Star Game from the Sprint Arena.