Arena Americas supported the biannual Mercedes-Benz Fashion Week for the ninth consecutive year, as thousands of guests gathered at the world-renowned event in New York City.
Contracted by event producers IMG Fashion, the team designed and installed a temporary multi structure venue right in the heart of the Lincoln Center.
New this year, the previous all-white tent linings were modified to a custom double sided vinyl interior, coloured white on the outside and black on the inside. Over 105,000 sqft of custom black and white vinyl was manufactured into all of the tops, gables, sidewall and transition pieces for the entire venue.
The structure featured a custom designed aluminium composite façade, constructed on a 80ft x 32ft support system. Inside the venue, ‘Sky Boxes’ were incorporated onto the top floor, for VIP guests to sit between venues and view multiple shows at once. A second storey emporium level sponsorship space was also created in the main lobby.