Arena Ice Sponsorship In 2020

Partnering with Arena is the perfect opportunity for aspirational brands to reach a captive audience of affluent families and couples as they enjoy an iconic activity at a magical time of year. Every marketing approach is available, from event sponsorship to brand activation and everything in between. Allowing brands to communicate effectively to both new and existing customers whether the goal is to drive sales,  increase brand awareness or trial new products.

Corporate partner brands will gain exposure to around 3 million visitors to our ice skating events between November and January and a national media campaign that will deliver billions of opportunities to see. Additionally our partners will strategically feature heavily in communications to our database of previously booked customers, reach an engaged audience on social media and receive placements on websites that attract 1 million visitors combined over the Christmas period.

Our 5 managed ice rinks in premier locations are Tower of London Ice Rink, Hampton Court Palace Ice Rink, Liverpool Christmas Ice Festival, The North Pole Cambridge and Skate Manchester.

We are currently inviting potential partners to visit our premier ice rink locations including our new flagship ice rink at the Queen’s House in Greenwich, open until the 12th of January.

Call our Marketing and PR Director Kate Karagholi on 07776598310 or email kkaragholi@arenagroup.com to schedule a meeting to discuss on-site and witness the event in action.

Contact us to learn more

Key Figures

30 Ice rinks
7M Visitors
1.1M Social media reach
+300K Email subscribers
+1M Ice rink web visits
1M Ice skaters

“The venue for the ice rink at the Tower of London is overwhelmingly beautiful and loved being part of this wonderful institution. We could count on our reliable partner and are more than happy that Zillertal framed this stunning winter wonderland.”

Beate Kassner Zillertal Tourism, CEO

‘We have just launched Vodafone Gigafast full fibre broadband to homes and business in Cambridge. Partnering with Arena for the North Pole Winter Wonderland has been a great way to introduce the new service to local residents and share the exciting news about our roll out.’

Paul Ryder Vodafone

Sustainably supplied, installed and managed Ice Rinks

Temporary ice rink hire offers city centres, retail outlets and leisure destinations the opportunity to increase footfall and generate additional revenue. We have a team of experts who specialise in designing and delivering ice rinks complete with skates, skate aids and ice-resurfacing machines. Made from real ice, our rinks are proven to deliver a fantastic customer experience.

Any new venture can be daunting; our turnkey package takes away the stress by offering full planning, design, installation and management of your ice rink offering. We can also supply any related temporary structures alongside your rink, housing skate exchange or catering services.

Key Figures

+18000 Sqm of real ice
delivered in 2018
#1 Temporary
ice rink provider
+1m Happy skaters
this year
We provide the
full turnkey solution
30 Ice rinks delivered in
the UK thisyear

Historic Royal Palaces

“This is the third season that Arena has supplied the ice rink and onsite services at the Tower of London and Hampton Court Palace, and we were delighted to partner with them once again to add even more enchantment to these iconic London attractions over the festive period.

Given these historic sites and the challenges they represent in terms of space and build restrictions, Arena delivered both projects on time and to requirements which allowed us to carry out our winter season of activities as planned and our footfall to the palaces increased as a result of the additional onsite ice rink facility.”

Jim Malarkey Historic Royal Palaces

“For the past six years we have had the pleasure of working with Arena on projects to attract more visitors to the city of Liverpool and Pier Head, with a focus on delivering even bigger and better attractions to improve their experiences of the city.

“We are excited to be joining forces with Arena once again for the 2019/20 season of the Liverpool Christmas Ice Festival, which last year delivered an impressive range of winter attractions including an ice slide, bars and fun fair, as well as food and drink offerings.

“The Arena team’s enthusiasm for delivering these events leaves us in no doubt that this year’s festival will be more thrilling than ever before, and we look forward to welcoming even more visitors to the city of Liverpool this winter.”

Susan Lees Liverpool City Council

 

“Arena has supplied temporary ice rinks at our two Van Hage garden centres for 4 years now, affording us with the opportunity to diversify our retail offering and increase our footfall during the winter months.

As we enter our latest ice season we are delighted to have Arena on board as that safe pair of hands to make sure everything goes to plan. We look forward to welcoming visitors to our centres in Great Amwell and Peterborough again this winter for the perfect family day out.”

Watch Video

Chris Luther Van Hage

Why choose Arena to deliver your next Ice Rink event?
World Class Design & Build Teams

Our teams deliver over 30 rinks annually in some of the most challenging locations. We provide detailed site surveys, integrated build schedules and 3D visuals for all the ice rinks we supply as standard.

Variety of Real Ice Experiences

Our ice rinks are made with real ice (never synthetic or rubber). Choose from a standard rink, a training rink, an ice path, an ice slide or even an ice bar!

100% Quality Guarantee

We offer a risk free logistics chain and 100% guarantee over supply, quality and safety. This is true of the ice rink, associated structures, skates, skate aids for kids and ice resurfacing machines. This delivery is known as the Arena Standard and is rivalled industry wide.

Ice Rink Structures

We can supply a range of bespoke temporary structures for rink covers, restaurants/bars, kids party zones, receptions, skate hire or Zamboni storage. We can supply double deck structures with viewing galleries.

Fully Managed Ice Rink Live Event Service

We take away the stress by offering a full turnkey package including full operational management of the live event. This includes supplying the staff, ticketing, marketing, chillers, heating, sound, creative lighting services and more. We have live events in our portfolio that also include fun fairs, Santa's Grotto, licensed bars and catering.

Hire Only: Tailor Made Solutions

Our dry hire includes everything from the rink, structures, ice skates, skating aids and Zamboni. We offer full staff training allowing you to be in control of the ice quality at all times, however should you need us we remain on hand throughout.

Health & Safety Assurance

The highest level of health and safety is guaranteed, we are certified with ISO 14001, BS 8901, CHAS and NPORS. We are fully health and safety accredited and pride ourselves on our low accident rate on site during build, breakdown and indeed during our live events.

Interiors Expertise

We benefit from a team of interior designers who will support in designing the best use of your internal space, with heating, lighting and furniture to complement your venue. Increasing dwell time and customer experience is very much reliant on internal furnishing and ambience.

A Sustainable, Carbon Negative Product

Our aluminium ice rinks are 40% more efficient than competing products of different materials. We calculate our carbon footprint and off-set this by planting trees in the UK ensuring we are carbon negative. Each of our venues will receive a carbon offsetting certificate on hand over of the project.

Increase Client Revenue Streams

Diversify today and create new revenue streams. Add value for your customers, improve the customer experience at your attraction. We assist councils, tourist attractions, land owners and garden centres achieve new revenue streams.

Competitive Pricing

We own our own kit and have limited supply chain, therefore we can offer extremely competitive pricing. Discount offers will be considered when we are supplying multiple elements such as rink and structure hire.

Unrivalled Experienced

We are the market leader in the delivery of temporary, real ice rinks, with over 250 years experience in live events. We deliver 30 ice rinks annually, from the iconic Tower of London and Hampton Court Palace rinks to the garden centre model at Van Hage.

Frequently Asked Questions

How many skaters may be on an ice rink at any one time?

You need to allow approximately 3m² per person.

Do you use aluminium, synthetic or rubber ice rinks?

We only use aluminium rinks, as they produce the very best and most energy efficient ice. Rubber based systems can be prone to melting should the winter season be milder than normal.

Do you own all your equipment?

Yes, we hold stock in excess of 30,000m² along with all ancillary products and services. We never hire from third parties, thus giving 100% control over quality, supply and health & safety.

How do I attract customers?

Successfully marketing your ice rink is vital to its success, and we have the services to help attract and retain customers from your catchment area.

Do you supply your rinks globally?

Yes. All our ice rinks, supporting structures and services are available globally. We have worked in UK & Europe, Middle and Far East and across the USA.

Will my rink need a roof?

Our clients are increasingly opting to cover their ice rinks, creating an all-weather facility.

Is my venue suitable for a temporary ice rink?

The most important consideration is the physical space to build the rink, and access to vehicles and equipment. You will also need water supply and power supply. All of these will be looked at during our site visits. Our rinks are available inside and outside and at any time of the year.

What’s included?

We can provide everything you need for a working ice rink from the ice rink itself to the skates, skate aids, supporting structures for restaurants, cafes and bars, AV and audio equipment, creative lighting, sound systems, chillers, power generation, electrical distribution, furniture and interior design. We create a bespoke package to meet your objectives.

Who looks after the ice when it’s up and running?

During the rental period the surface of the ice needs constant maintenance; this can be done by a number of different methods, dependent upon size of rink and budget. We provide full training for your team, ensuring they understand how to look after the ice and keep it in top condition.

What sort of ice rink do you provide?

We only offer real-ice ice rinks. There is no plastic or imitation ice, which gives a superior experience for your customers. We use the latest ice technology which is low energy, sustainable, quick to assemble and easy to maintain.

How long does it take to build?

Again, this is dependent on the scale and complexity of a project and how much supporting infrastructure is required. If it’s a straight forward ice rink build it can take a couple of days. If there are additional structures such as restaurants with interior fit out, more time will be required. Your project manager will give you a time frame and provide you with a detailed build schedule.

How much does it cost?

Each project is budgeted for on a case-by-case basis, dependent on requirements and complexity.

Is there a minimum project scale?

No, we have no minimum of maximum limits to the ice rinks we deliver. We can offer straightforward rinks or the construction of full temporary hospitality and leisure destinations.

Who are temporary ice rinks suitable for?

Temporary ice rinks are ideal for retail centres, garden centres, leisure destinations, museums, theme parks and any other area looking to  increase revenue and drive footfall during the winter season. We have worked with clients as diverse as historic London venues to shopping malls in Dubai. We also provide long term ice solutions for sports centres, and can cater for activities such as ice hockey, curling and other ice related activities.

What are the benefits?

The benefits are many; additional revenue streams such as advertising and sponsorship, increased footfall, increased customer dwell time, improved customer experience and the opportunity to diversify.

Contact us today for a quotation

01480 274570