The main purpose of DAFZA’s participation was to present itself as a redefined premium Freezone.

We supported the futuristic theme by presenting their services on a digital platform.

What we delivered:

We created big circular screens that gave the “wow” factor that DAFZA wanted to achieve to differentiate itself uniquely and digitally. We also installed a large amount of Truss & Audio Visuals into the design such as:

Audio Visual Systems

  • of 55” TV screen
  • of 42” touchscreens
  • 140sqm LED curved screen including back to back LED logo
  • 4nos of 6sqm LED screens to display DAFZA logo
  • 14sqm of flex LED screen on the Dome

Open stand design

  • Stand seating area (8-10 people)
  • Presentation area with seating (8-10 people)
  • Bar counter
  • VIP Meeting room (10 people)
  • VIP Catering
  • Hospitality counter


  • We mirrored the same curved shape from the dome and ceiling structure in the reception areas to give visual continuity.
  • LED light features were included to grasp the attention of guests
  • 3D branding on the reception counter to ensured brand awareness

“We had a clear vision for our stand at Dubai Airshow and we were very pleased with the outcome of the final look and feel of our exhibition stand. We received great feedback. We are very happy we had a chance to work with Arena and hope to collaborate again in the future.”

Management DAFZA

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