In May 2018, we provided a fully fitted-out, VIP Ramadan dining experience on the beach at Sheik Zayed’s private Beach Palace, Qasr Al Jurf. This structure was also to act as an invitation-only, exclusive launch of the new development of coastal ranch style, beachside properties. The brief was to focus on the abundant nature of Al Jurf, the exclusivity, and the important heritage of Sheikh Zayed’s land, as well as how he had developed it by planting one million trees, encouraging wildlife and creating a conservation zone.

What we delivered

  • Semi-permanent building using the Arena Super Deck product, reflective of the architecture of the planned development
  • The flexibility and environmental credentials of the ASD enabled us to build directly onto the beach, close to the water
  • Luxury hospitality-led design & finish
  • High-end quality furniture & decor in line with the planned development’s identity

‘The Al Jurf structure fully met and exceeded the goals and objectives of our client and created a stunning venue for guests to celebrate the holy month of Ramadan.’

Arena MEA Project Director

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