In May 2018, we provided a fully fitted-out, VIP Ramadan dining experience on the beach at Sheik Zayed’s private Beach Palace, Qasr Al Jurf. This structure was also to act as an invitation-only, exclusive launch of the new development of coastal ranch style, beachside properties. The brief was to focus on the abundant nature of Al Jurf, the exclusivity, and the important heritage of Sheikh Zayed’s land, as well as how he had developed it by planting one million trees, encouraging wildlife and creating a conservation zone.