Arena Seating delivered more than 2,000 upholstered conference seats to help organisers of the industry’s leading IT technology conference “Cisco Live Europe” meet demand for tickets, January 28 – February 1, 2018.
The annual event for learning and discovering the latest Cisco technology and network advancements brought together thousands of innovators at Fira Gran Via in the centre of the Catalan capital.
Demand to attend the event was high after its success the previous year in Berlin, so experience marketing agency George P. Johnson asked trusted supplier Arena Seating to help them expand the capacity of the main conference hall where keynote speeches and presentations were held.
Arena Seating’s team, led by Arena Group Director of Sales and Marketing for UK & Europe Dave Withey, designed and installed two tiered temporary grandstands at the back of the hall, behind the more than 3,000 flat seats already in place. Each grandstand contained 1,095 of Arena’s In-Style tip-up seats, all of them upholstered in Black Camborne tweed fabric.
To complement the seat style, all aisles were carpeted in black, and all of the grandstands access and exit points were enclosed in black drapes.
Each grandstand had three front loading gangways and three rear tunnel access staircases, with the sightlines calculated to give delegates the best possible view over the seating in front.
Dave Withey, said: “This was a relatively late call in December with the event drawing a larger than expected attendance.
“In helping Cisco accommodate the delegates, George P. Johnson brought us in to design and install two grandstands which increased capacity and complemented a great-looking event.”