Put Your Brand at the Forefront of the Attraction

Partnering with Arena is the perfect opportunity for aspirational brands to reach a captive audience of affluent families and couples as they enjoy an iconic activity at a magical time of year. Every marketing approach is available, from event sponsorship to brand activation and everything in between. Allowing brands to communicate effectively to both new and existing customers whether the goal is to drive sales,  increase brand awareness, or trial new products.

Corporate partner brands will gain exposure to over 7 million visitors to our ice skating events between November and January and a national media campaign that will deliver billions of opportunities to see. Additionally, our partners will strategically feature heavily in communications to our database of previously booked customers, reach an engaged audience on social media and receive placements on websites that attract 4.5 million visitors combined over the Christmas period.

Our seven managed Winter attractions are held in premier locations at the heart of five iconic cities nationwide.

Our attractions include Tower of London Ice Rink, Hampton Court Palace Ice Rink, Queen’s House Ice Rink, Warwick Castle Ice Rink, Liverpool Christmas Ice Festival, The North Pole Cambridge, and Skate Manchester.

Contact our Marketing Director Kate Karagholi On 0777 698 310 or email kkaragholi@arenagroup.com to schedule a meeting.

Key Figures

+6.5M Event Footfall
+350K Ice Skaters
+4.5M Annual Website Visits
+1M Email subscribers
2M Social Following

What our previous partners say


“The venue for the ice rink at the Tower of London is overwhelmingly beautiful and loved being part of this wonderful institution. We could count on our reliable partner and are more than happy that Zillertal framed this stunning winter wonderland.”

Beate Kassner, CEO

Zillertal Tourism


‘We have just launched Vodafone Gigafast full fibre broadband to homes and business in Cambridge. Partnering with Arena for the North Pole Winter Wonderland has been a great way to introduce the new service to local residents and share the exciting news about our roll out.’

Paul Ryder, City Manager

Vodafone, UK

Why Sponsor a Winter attraction with Arena?

The sky is the limit at our festive attractions located at the heart of five iconic cities.
The sponsorship and partnership opportunities available put your brand at the forefront of the event, allowing you to connect with millions of potential customers at the most magical time of year.

Partnership And Sponsorship Opportunities Include:

  • Naming rights
  • Hospitality / private ice rink sessions
  • Branded photo point
  • On-site brand activation
  • Logo branding in the ice
  • Branded marquee interior
  • Christmas tree takeover
  • Perimeter board branding
  • Skate accessory branding
  • On-site retail presence
  • EDM and OOH brand exposure
  • Branded Zamboni (ice resurfacing machine)

Contact Kate Karagholi, today to find out more

07776 598 310 or email kkaragholi@arenagroup.com